As some might remember, I have been doing a lot of research on how to market my artwork. There’s a podcast I follow that has lots of great information on it. The hardest part is learning to think of my art as goods instead of a piece of my soul. Basically, I have to learn that, just like it’s okay for department stores to have discounts and sales, it’s okay for me too. I’m still letting that sink in, but in the mean time I’ve been trying to implement the techniques advocated by the podcast on absolutely no budget. The folks who do the podcast offer this fantastic website platform that has all the whistles and bells, but I just can’t afford it … yet!
One recommendation that makes a lot of sense to me is to drive traffic to my website instead of to Etsy or Ebay, so that I can market directly to people who are interested in my art. There’s a lot of technical gobbilty gook involved, but if you ever noticed that when you’re searching for something on Amazon or Ebay, and then you see ads for that something on Facebook, you’ve seen this kind of marketing at work. Basically, first you setup your website to collect data on what people like, and then make ads to market to those people. Right now I’m in the prepping the website stage. The ad stage will come later.
So, now the problem becomes do I spend all my time marketing so that I can then drive all the traffic I get to Etsy? Since I had no way to process payments on my website, I had no other choice. But I’ve since discovered that by adding some free plugins to my website, I can create an online store on my website and process payments through PayPal. I have a working test product in the new store, and am now working on adding other plugins that’s supposed to sync my store to an email marketing app. So, if someone is shopping on my site and they add products to their cart and just never checkout for some reason, my email app will notice this and automatically send out an email to remind them.
My next step is to study up on the email marketing app and figure out how to do newsletters and such. And how to setup buttons on my site that allow people to subscribe. Ugh! I don’t want to be annoying with my newsletters. And some of y’all who’ve bought my stuff will be my guinea pigs, but you can opt out if you’re tired of watching me struggle. It won’t hurt my feelings. Well, maybe a little, but I’ll get over it and I won’t hold it against you.