One good thing about advertising on Facebook is that it’s cheap. You can run an ad for $5.00. For someone like me, who has never paid for advertising before, it gives me the opportunity to play around with different types of ads targeting different kinds of audiences. I can compare the results, tweak it here and there, see what works best, without investing tons of money.
My first ad was a boosted post. It was just a typical post that I made to sell one of my paintings. I paid $5.00 to run it over 5 days, targeting men and women from 25 to 65+ in the United States and the UK. The ad was seen by 245 people and had 9 “engagements,” which means Likes, Clicks, or Shares.
My second ad was another boosted post, but this one was of pictures of my Downloadable Art Prints. I put a link to each print’s Etsy page in the comments of each individual picture. I paid $5.00 to run the ad for 2 days, targeting men and women from 15 to 30 in the US and UK. This one was seen 1,112 times and had 58 engagements
My third ad is a Shop Now promotion, designed to get people to my page, and hopefully to my ArtByDArt Etsy Shop. I paid $10 for a 2 day run targeting men and women from 25 to 65+ in the US and UK. This ad is supposed to get 5 – 9 clicks per day. And hopefully I’ll get some sales.
Facebook gives you lots of notifications regarding the ads. They also tell you when people are reacting more to one post more than the rest. There are lots of charts telling you the percentage of engagements by men or women, and which countries. I’m no expert, so I’m just learning how to analyze all of this information. But at least it isn’t costing me an arm and a leg while I’m figuring it out.